How to Engage and Introduce USANA: Asking Questions and Presenting USANA

Learning how to engage and introduce information is a critical step in the sales process for getting new USANA PC's and Associates.  It's also very important when it comes to sampling out the HealthPak or Essentials.  If you just shove the HealthPak sample into someone's hands without engaging and introducing, you're not going to get very good results!

How to Engage and Introduce USANA

Unfortunately, you just can’t shove the HealthPak in someone’s hand and expect great results.  You need to engage people by asking questions and finding out what their opinion is.  You started doing that with the identify section earlier.  Once you start understanding, you’ll want to engage them more by introducing concepts.  You’ll need to take information from the USANA product website videos and share parts of it that would interest them.   Don’t worry about being perfect or saying it verbatim.  Share what you know.  You can always give them the website or go back and study it yourself to get them the rest of the info.  

3 Steps for Introducing the USANA HealthPak and Essentials

1. Ask a question and listen (Stop talking!)
2. Introduce one piece of information (don't overwhelm them.)
3. Engage by asking a follow-up question

USANA Sales Tips:

• You don’t need to overwhelm them with information.  Remember, KISS - Keep It Simple, Silly.  Focus on one topic or item at a time.  Don’t try to “download” all the information that you know to them at once!  That’ll most likely cause them to get overwhelmed and lose interest.  
• You can also pull up the websites on your phone or tablet to show them.  You can put together a binder with print outs and use that.  Visual references often help.  Get some that work for you.  
• Make sure you ask a question or sample the HealthPak.  Don’t leave an empty void during the conversation.
• There’s no “right number” of items to introduce.  Use your judgement and then move to sampling.
• Go through the Integritas Group's Communication Course for much more detailed training on asking questions and having effective conversations. 

USANA Essentials & HealthPak MM: Resources and Navigation

• Next post: USANA Sampling: Getting the USANA HealthPak Into Their Hands
• Table of Contents: USANA Essentials and HealthPak: How to Sell and Market the USANA Nutritional Supplements
• Got Questions?  Ask 'em at Facebook.com/IntegritasGroup
• Download the scripts and manual in PDF format at Integritas-Group.com/HealthPak

Learn the Different "Vitamin Supplement" Personalities: Two Main Types

There are two types of "vitamin supplement personalities" in the world. Many USANA Associates never learn them nor identify what the person is that they're talking with. Identifying a person's "vitamin supplement personality" can be a deal maker or deal breaker when it comes to USANA.

Vitamin Supplement Personality Type #1: Does NOT Believe in Vitamins

The first "vitamin supplement personality" type does NOT believe in taking supplements.  They may believe they get all they need from food or that vitamins create expensive urine.  Regardless of why they think they don't need vitamins you need to know that they just don't!

Why?

Because if you start talking about USANA's high quality manufacturing or awards that the USANA products have won, they won't care.  They don't care how good or great USANA is.  They think all vitamins are not worth the money.

The "Why Do I Need Vitamins?" videos can help with bringing the person around to believing in vitamins and then to taking USANA. You have to show them evidence on why they need vitamins.  Remember, you can use www.WhyDoINeedVitamins.com for unbranded videos that you can use for your customers.  

Sampling the USANA Essentials and HealthPak: Why it Works

Sampling out the HealthPak or Essentials from USANA is one of the most effective ways I've ever used to get preferred customers (and even Associates).  In fact, it may be the most effective way.

7 Reasons USANA HealthPak and Essentials Sampling Works

1. KISS - Keep It Simple, Silly!  It’s simple and therefore gets results.  It doesn’t overcomplicate things. 
2. Emotion - Trying a product evokes emotion and feelings for people, rather then “Paralysis by Analysis” thought.
3. Tangible - Sampling allows the person to see, hold, and take the product.  Makes it “Real” to many people.  
4. Psychology - People are more likely to buy when they can try it, especially when they receive something free from you.  
5. Objections - Handles many “hidden” objections and concerns; “Swallowing Pills”, etc.  
6. Benefits - While there’s no guarantee, many people feel the “USANA Difference” with a 7 day HealthPak sample.
7. Convenience - Many fall in love with the convenience of the Essentials in the HealthPak.  Many people hate bottles.

Your USANA Success Starts Now: Set Yourself up for Success

Before you start selling and sampling the Healthpak to build your USANA business, you must be a "product of the product" by taking the HealthPak!  Follow all the steps outlined in this post and video to help you get set up for success.

Download and Print the "Printer Friendly Scripts"

Before moving on with this USANA training course, download the USANA Essentials & HealthPak MM script and join our email list for training updates.  The PDF you download is the full color copy of the training guide.  To get the black and white version go to page 2 and click "Printer Friendly Scripts" in a big red box at the bottom of the page.  

3 Steps to Success with the USANA Essentials & HealthPak Scripts

The scripts and videos have over 20+ years of combined knowledge when it comes to building USANA by selling products and getting customers.  Here's the best strategy for getting the most out of it:

1. Memorize the script and word tracks.  Whatever it takes... commit it to memory.
2. Practice, practice and practice some more!  Practice in front of the mirror, with a USANA buddy or even your dog.... just practice!
3. "Make it your own" so the word tracks fit your style and how you speak.  

USANA Essentials and HealthPak: How to Sell and Market the USANA Nutritional Supplements

The USANA Essentials & HealthPak Marketing Method (MM) is one of the most effective marketing methods we've ever used. Any USANA Associate who invests a few hours into learning the material will get results and will have the skills to build a USANA residual income.

The USANA Essentials & HealthPak MM has helped many people become a Top 25 Preferred Customer Enroller with USANA and, most importantly, build a strong business.

USANA Essentials & HealthPak MM: Training Objectives

You'll learn:

• How to identify the two main “Vitamin Supplement” personalities. 
• How to effectively sample the HealthPak to get customers.  
• How to get more people on the HealthPak or MyHealthPak, rather than just the Essentials.  
• How to effectively share the “USANA Difference” and get results.
• Make people “Customers for Life."
• Create duplication in your team.
• Help people get results with the USANA products.  
• Plus much more!