How to Engage and Introduce USANA: Asking Questions and Presenting USANA

Learning how to engage and introduce information is a critical step in the sales process for getting new USANA PC's and Associates.  It's also very important when it comes to sampling out the HealthPak or Essentials.  If you just shove the HealthPak sample into someone's hands without engaging and introducing, you're not going to get very good results!

How to Engage and Introduce USANA

Unfortunately, you just can’t shove the HealthPak in someone’s hand and expect great results.  You need to engage people by asking questions and finding out what their opinion is.  You started doing that with the identify section earlier.  Once you start understanding, you’ll want to engage them more by introducing concepts.  You’ll need to take information from the USANA product website videos and share parts of it that would interest them.   Don’t worry about being perfect or saying it verbatim.  Share what you know.  You can always give them the website or go back and study it yourself to get them the rest of the info.  

3 Steps for Introducing the USANA HealthPak and Essentials

1. Ask a question and listen (Stop talking!)
2. Introduce one piece of information (don't overwhelm them.)
3. Engage by asking a follow-up question

USANA Sales Tips:

• You don’t need to overwhelm them with information.  Remember, KISS - Keep It Simple, Silly.  Focus on one topic or item at a time.  Don’t try to “download” all the information that you know to them at once!  That’ll most likely cause them to get overwhelmed and lose interest.  
• You can also pull up the websites on your phone or tablet to show them.  You can put together a binder with print outs and use that.  Visual references often help.  Get some that work for you.  
• Make sure you ask a question or sample the HealthPak.  Don’t leave an empty void during the conversation.
• There’s no “right number” of items to introduce.  Use your judgement and then move to sampling.
• Go through the Integritas Group's Communication Course for much more detailed training on asking questions and having effective conversations. 

USANA Essentials & HealthPak MM: Resources and Navigation

• Next post: USANA Sampling: Getting the USANA HealthPak Into Their Hands
• Table of Contents: USANA Essentials and HealthPak: How to Sell and Market the USANA Nutritional Supplements
• Got Questions?  Ask 'em at Facebook.com/IntegritasGroup
• Download the scripts and manual in PDF format at Integritas-Group.com/HealthPak