Acting Like Building USANA vs. Really Building USANA

There are a lot of people who look at the leaders in USANA and I think deep down inside they wonder if they are going to get to the level even though they are perfectly capable of doing so.

Why is this?  Well, sometimes I think people feel that those people up on stage had a little luck, maybe they have talents that they don’t have, or maybe, just maybe they know that those people just worked harder and they know they need to work harder. If you are the example, then that’s good, because that is where you need to start.

One of the problems that I personally see with people is that they very involved in USANA: 1) They love the products, never miss a day; 2) They always attend convention; 3) Always attend weekly / monthly events, conference calls, webinars, and trainings.  The problem is they never really build USANA.  They think they are building USANA because so much of their life is USANA.  I can understand that.  The truth is they are “acting like they are building” USANA.

I think this is the number one reason why most people go to convention year in, year out in the same place income and rank and wonder why they are that way.  Maybe they don’t wonder, but if they don’t, they should.

You need to love the products, attend convention, and when the weekly / monthly training doesn’t conflict with prospecting, attend those, but you also need to do business building activities.

Something we do in our Road To Gold Focus Groups and with our own downline is ask some questions:

Playing the Long-Game: Develop, THEN Introduce, Follow-Up, Close

It’s been a while since I covered concepts in our Communication training in a while.  I wanted to go over it again for all you using a real-world situation.

A perfect example was this last week.  Almost 2 years ago, I met a guy through my girlfriend at the time.  We ended up talking about entrepreneurship and eventually USANA, so I had developed him properly and introduced USANA to him.

After talking a bit over a period of time, we both concluded it wasn’t the right time for him, but he was a really solid guy with business experience (he ran a business in the past.)

Last week, I saw him post something on Facebook about being uninspired by what he was doing.  I messaged him on Facebook and suggested he buy the Anti Suit Entrepreneur book and watch the Three Steps to Success.  He bought the book, watched the videos, and started doing the homework at the end of the chapters.

Once I saw that, I messaged him and setup a time this last Saturday to catch up.  We talked and caught up for a bit.  He brought up USANA again and we discussed it a bit.  He concluded that this was something he wanted to do and he felt ready.

He actually said another person approached him about USANA in the last year, but he didn’t feel comfortable with their way of the building the business (No Develop Step); in addition, he said they had no training when he asked how he was going to build the business.  Finally, he said, “I remember something…you told me that you felt I wasn’t ready then and I really felt like you had my best interests at heart.  That’s what impressed me with you and how you build USANA.”

So, what are the lessons to learn from this:

1) If you use Communication training correctly, you can properly Develop people and Introducing USANA is easy.

2) Notice, I used the Anti Suit Entrepreneur book and Three Steps to Success videos just like Chris and I have been preaching to you.  It worked, because it helped rekindle and Develop a person.

3) I setup an appointment to catch up and I introduced USANA and followed up all in one shot.

4) He closed himself; I didn’t close him.  I simply asked him his timeline on getting started and he said a couple of weeks. I explained that their are packages, a custom pack, and individual product orders over a six week period that can add up to the required points.  He said he would do the custom pack.

5) I played the long-game. I just didn't try to "sign him up," because in this case, he wasn't my Core 4, he wasn't ready.  It just didn't make sense in this situation for him.

I sent him an email on what he asked for:

1) Custom pack information
2) Price List
3) Customer Catalog

Finally, I sent him to the Integritas Group enrollment page, so he could enroll in the Free Entry level access of the system (which includes the Phase I training).  He can start doing the Phase I training while he is getting his ducks in the row to get started in a couple of weeks.

It can be that simple.  You just have stay focused on having two solid conversations a day with people in your list (the “2” in the 5 / 2).  I used my tools: if you’re not using the Anti Suit Entrepreneur book with people on in our contact manager, then I am not sure what to say to you. You’re missing  out.

I want to leave you with this one last thing:  He said what impressed him the most about USANA dealing with me was Integritas Group;  he couldn’t believe how organized we were, the amount of training we had, and the resources available to him, so he could build his own USANA business.

More Customers, More Sponsorships in ONE MONTH

I really hate throwing "hypey" titles like that on things that I write, but the title of this training is true.  There is a building USANA and then there is acting like you are building it.  If you are not getting the checks you want, then it's time to "step things up" and really work your business. I promise you that most of us don't have to alter our life much to build USANA.  We waste more time on TV, commuting, and other wasteful areas of life and many of these create the "nooks and crannies" of the day.  If you fit USANA into that, you can "step things up."

I will discuss some improvements that can be made.

USANA Prospecting: 5 / 2 Method: How To Use It, What It Means, Its Long-Term Vision...

For those of you out there that are following the Communication Training in Integritas Group, I want to give you the big picture on how the 5/2 will work for your organization going forward. You need to understand the long-term vision to really put it work for your organization.

Let's say your business is fairly new (whether or not you have been in USANA for a while) in that you don't have any or very few active team members.  This discussion will address why patience and "playing the long-game" with your circle of influence (friends, family, or other people you know or bump into.)

I am not going to re-teach the 5 / 2 method again.  To learn how it integrates into your business, you can read our Bootcamp training (pages 11 to 13) and watch this training tip video we did weeks ago: Generate Leads for Your USANA Business.

So how to use the 5 / 2 in a way that will benefit your business long-term?  It's keeping in mind what we covered in the Bootcamp and the previous training.  If you have 2 meaningful conversations a day x 5 times a week x 4 weeks a month, you will have had 40 meaningful conversations.

This gets powerful is when you consider the long-term vision of the 5 / 2 method.  What if you have ten people in our downline doing the same thing? So you have 10 people x 40 meaningful conversations + your 40 meaningful conversations equals 440 meaningful conversations. How many opportunities via your conversations, their conversations, potential three-way calls do you think you will have to Introduce USANA? The only answer is A LOT.

You don't want to go out there and throw USANA at your circle of influence until you have adequately Developed them to Introduce USANA (Review the Develop Step in our Communication Training).

Pitfall: If I am not Introducing USANA to anyone, then how is anyone going to be interested in it?

Answer: I will answer this question with a question. How many times do people bring up a health concern or financial concern in conversation?  It happens a lot IF you are listening and asking questions and paying attention to what they are saying not what you are going to say next.

If you have had 40 meaningful conversations a month, you will have the opportunity to Introduce USANA to your contact at that time.

Pitfall: What if I want to bring up USANA up earlier to my contact?

Answer: I am not going to sit here and say that it doesn't work, because there are plenty of people in network marketing and USANA who can make a conversation "work" in the direction in USANA. However, for most new associates in USANA, the skill set isn't there.  If you have a contact that you feel you can just approach directly, then by all mean, go for it. Do it smart. Get with your upline (or if you are in one of our Road To Gold Groups or in our downline: get with us) and tell them about the person and come up with a plan on what you are going to say. What is the plan of attack?

Pitfall: I want contacts now! I want to get my business going. I don't want to wait for my contacts to be Developed enough.

Answer: Great. Then you are motivated and have the "get it done" attitude.  It's time to advertise. Setup a Personal Branding Custom Website and/or consider one of our Integritas Group Marketing Cooperatives to generate more contacts. Understand that if I were to open a law firm again today, I couldn't make my friends, family, and people I otherwise know need a lawyer.  They either need one or they don't.  The same applies to USANA. (I know what you are thinking.  Everyone at least needs to be on the product, but they are not in that frame of mind yet. You have to get them there.)  When they say something that makes USANA a fit either financially or health-wise, then it's time to bring it up. In the meantime, a law firm would advertise to find prospective clients.  You should do the same with USANA. Combine advertising with your circle of influence, combined with your downlines' advertising and circle of influence and that all leads to a full-time income in USANA.

This training should help you understand how to build your USANA business with purpose, vision, and direction.  If you have any questions on this training, you can post questions on this article or our Integritas Group Facebook page.

Building USANA Fast: How Do I Develop USANA in a Short Time?

I received a question from a USANA associate in the Philippines. The question was "How do I develop USANA in a short time?"

The answer: activity, activity, activity.  However, there is a lot more to just doing activity.

Build Lots of Relationships

You need to have an understanding of Communication, so you can build relationships which lead to opportunities to discuss your USANA business with potential customers or potential associates.  The more people you talk with, the more prospects you could have for USANA.

Does that mean you are going to mention USANA in every conversation? No. But you want to build relationships by collecting phone numbers, emails, Facebook, etc. and build those relationships until they say something that makes USANA a "fit" for them.  Don't feel compelled to bring up USANA in your first conversation. It just doesn't make sense. Instead, build the relationship in that first conversation and get their contact details.

Know What To Say

Once that potential situation has occurred in conversation, you need to know what to say to those potential customers or associates (Personal Endorsement Business and Personal Endorsement Customer courses that are FREE with Integritas Group help you develop this.)

Most of time when a USANA opportunity comes up, people end up either not knowing to what say (and don't say anything) or they end up talking way too much which scares the prospect off or creates a bunch of questions that a new associate can't answer.

Know exactly what you are going to say BEFORE you say it, so get some training on what to say.

Activity, Activity, Activity

This is where the activity comes in.  I tell my USANA downline to do the 5 / 2 principle.  I tell them to put 5 new contacts (I don't care where they get them from) into our Integritas Group contact manager at least 5 days a week.  When you first put contacts in, the list will be small, but after 20 days of that (or how about six months of that?), you will have lots of contacts.

The goal is to call as many as you can each day and have 2 meaningful conversations where you build the relationship.  Maybe it takes 4 contacts to do your 2, or maybe it takes 20.  The point is that you are always have 2 quality conversations a day.  If you are really serious and want to be a USANA Gold and Above some day, do more than 2 quality conversations a day.

You don't bring up USANA in those conversations UNLESS they say something where you are absolutely sure that USANA is a fit. (Our Communication course that comes FREE with Integritas Group goes into detail about how to know WHEN it's right to bring up USANA).

How Do You Keep Track of All Those USANA Contacts?

Then, you need to have a USANA system & contact management tool to plug those prospect into, so you make sure you follow-up with those potential people especially when they become customers or associates for you.

This is an underrated thing, but when you don't have a contact manager (and one that is built around a USANA business), you are not making money you could making. I don't care how organized people think they are.  Nothing beats technology and keeping you connected to prospects, current customers, and downline.

Become a Master Marketer and Brand Yourself

I am not going to go into a lot of detail on this, but you need to learn how to brand yourself and a lot of this revolves around having your own website. This is a more advanced thing, but you need to learn how to blog, create YouTube videos, podcast, and more.  All of this is covered in our Phase 3 training that is included with Integritas Group.

Conclusion

Building USANA fast is all about activity. The more of it, the better. That said, it's important that you are doing the RIGHT activity.  That is why Integritas Group exists for my downline and why so many USANA associates outside my downline use it.

USANA Lead Generation Training Tip: 5/2 Method

Have you ever heard someone you are speaking say something about USANA that made you think: "I think our product would be great for them" or "They need to build a USANA business?" Let us guess...you didn't say anything, because you didn't know what to say. You are missing the Develop step which is taught in our Integritas Group Communication training.

More importantly, have you ever thought: "I wish I had more people to speak with?" Yes, this is the age-old problem in USANA and network marketing. You don't have enough prospects, right? If you want to learn the 5/2 method, watch our training call below and then our Integritas Group Bootcamp and follow it. It will guide you down the path to 5/2 Method greatness.

Problem Solved: 5/2 Method