Hi Everyone. Jason Wells here writing you from the UK. I am in week 2 of my 4 week trip to the UK. It's freedom to take trips like this that reminds me the power of USANA. It was momentum over the years in my USANA business that contributed to this lifestyle.
That brings me to my point when it comes to momentum.
Over my ten years in USANA, I have noticed that the people that get and keep momentum in USANA which leads to faster growth have certain habits. You have heard me say this over and over again that consistency in this business is difference. That leads me to bring up the #1 time of the year that people can either GAIN momentum or spend most of January and February trying to build it back up.
When you have momentum, the business takes a lot less work to grow. It's a like a boat. When you hit the gas on a boat, it pushes water and requires way more gas to get and keep speed. Once the boat gets to a certain speed, it pops up out of the water and it will actually go faster with less gas once you are at this point. It has enough momentum to glide on top of the water. When you back off on the gas, it loses momentum and ends up pushing more water and using more gas to go slower.
USANA made a lot of exciting announcements and updates at the 2013 International Convention. The best way to get all the updates is to watch the video embedded in this blog entry. This USANA webinar is about 45 minutes long, so you may prefer download it to your smartphone or tablet from the USANA Training Podcast. That way you can listen to it on the go or while you're driving.
The USANA 2013 Convention Recap webinar covers the compensation plan changes and updates to the food line. To summarize the updates in a phrase: They rock!
One of my USANA downline was at an event this weekend promoting the RESET and Nutrimeal. He had three USANA objections he wasn't sure how to answer. Below are his questions and the way I would answer them.
"Is USANA Nutrimeal Safe For Kids?"
If you ever get questions like this, it's best to check USANA's "Ask the Scientist" knowledge base. Answer: "Yes, it is. A lot of parents give it to their kids for breakfast or sprinkle some on their cereal. Have you given your kids shakes in the past?" It's that simple! You don't need some long answer. A simple "Yes" and asking an engaging question will suffice.
"How is Rev 3 better than Monster? Looks like Rev 3 has more sugar than caffeine free Monster."
Make sure you study up on Rev 3. USANA's back office has a lot of PDF's under Menu -> Prospecting -> Tools -> Rev 3. Studying the product resources will always help.
Answer: "I'm assuming you're talking about the sugar free Monsters when comparing calories. Yes, the Rev 3 has more calories than the sugar free Monsters because they don't believe in using artificial sugars. A lot of people try to avoid artificial sugars. What are your thoughts on that?"
"... The whole premise behind Rev 3 is to make an energy drink that boots energy but doesn't give the crash like so many drinks. Do you ever get a crash from energy drinks?"
"... The best thing to do is get some Rev 3 and try it out. All of our bodies and tastes buds are different. Try some and see how it works for you..."
Give simple answers and engage by asking questions. Rev 3 is a product that is geared towards sampling or feeling an immediate difference. Don't try to explain everything to the person, sample a can or have them buy a case! If they are concerned about having sugar, then introduce them to the Rev 3 Surge Packs (my favorite!)
"After the Reset program, will I gain all the weight back?"
Answer: "While no program can guarantee you will never gain weight back, the RESET program is setup to help you shed the pounds and then keep it off for good. The RESET is designed not as a diet that you start and stop, but rather as quick healthy fast foods to help you establish a healthy life style. It sounds like you've tried some diets in the past. Have you tried any?"
Make sure you download and study the USANA RESET Marketing Method as that will give you proven word tracks on what to say so you can form RESET teams.
One of my downline, Destrie Monis asked a great question today. He said he paid $30 to become a vendor at a charity event and was asking me what product he should promote and how he should go about promoting it as a vendor at that event.
I have seen many different variations on integrating USANA and charity events or organizations.
Here is my suggestion for Destrie:
Step One: Prepare Forms & Advertisments
At the top the form, call the event, "Shedding the Pounds for [Name of Charity Event / Cause / Organization].
Prepare forms that collect first name, last name, email address, cell phone number (so you can text and call them), and Facebook account (so you can friend them).
Step Two: Be Able To Explain This To Your Audience
Understand how to talk to about the program you proposing, so when Destrie goes to the event, he will know what to say to people to get them to fill out the form.
You preface what you are about to say (more on this in a minute) with the name of the event "Shedding the Pounds for ABC Scholarship." Then incorporate the full RESET Marketing Method we have put together in Integritas Group.
Quick Example:
"I am getting a team of people together who want to shed the pounds, lose the food cravings, and raise money for their favorite charity. Would you know anyone who would be interested in that?"
As far as explain the charity aspect, you do this: "The way the charity aspect works is that the people who want to lose the cravings and shed the pounds get people to pledge money (just like Relay for Life or other Walk-A-Thons). People pledge money for each pound."
Obviously, Destrie audience will be at this charity event and he will MORE interest in it, because he is doing something that benefits the scholarship. However, any audience you can get a hold of can work. People you work with, organizations that raise money that you know, or any other situations where people would be open to shedding some pounds, losing some cravings and helping a charity.
If you don't have a specific money raising event like Destrie has in this case, you can do something for your favorite charity. You can also tailor your team RESET programs around everyone's charity. You could call it Shedding Pounds for Your Favorite Charity. Then everyone in the RESET teams you get together (based on the Integritas Group training) can get pledges for each pound that is lost for THEIR favorite charity. You could have multiple teams you are working with and each person could be losing pounds for a different charity.
The point is being flexible and finding a way to make it work for you and your RESET teams.
Step Three: Take This To Another Level
If you really want to take this to next level, you get a hold of the charity leader or organization, so they can get behind what you are doing and promote your RESET teams to the people who are a part of the charity or organization to increase your audience. Why would they do this? Because they want to raise as much money as possible and the more people losing pounds and the more pledges, the more money they make!
So in Destrie's situation, once this event is over, he should contact the person who sold him the vendor spot and whoever is in charge of this scholarship and pitch the idea. What should be explained is if they can connect him to an audience that they know of (their circle of influence both personally and through the organization), he could talk about the team RESET program concept with the added discussion of "You can raise money for ABC scholarship."
He needs to explain that it's a win-win-win for everyone. The people who want to get healthier, lose the food cravings, shed the pounds get what they want, we raise money based on pledges for each pound lost from each person who is in the group, and I benefit by getting my product and business out there.
Conclusion
Building USANA is all about how creative you can be with your business and I wrote this article, because Destrie called me today and asked for my input. This is what we came up with. If he implements it right, it can "kick-butt."
Below is a RESET script that has helped many USANA Associates sell thousands of RESETs. It even helped one USANA Associate sell over 400 RESETS! Memorize it, practice it and make it your own!
The USANA RESET Script
"I’m getting a team of people together who want to shed a few pounds or lose their cravings. I find people work best in teams. Do you know anyone who wants to shed some pounds or lose their cravings?"
That's it! It's that simple. It promotes your USANA business in a very easy and non threatening way. If a person is interest, they'll ask a question and you're on your way to getting a new RESET customer.
The USANA RESET Script: Three Possible Outcomes
Not Interested - "Ok. You know anyone off the top of your head who might be interested?" No worries here... just continue the conversation. You successfully advertised your USANA business and the person now knows you're in the business of helping people lose weight. Who knows what will happen down the road.
Give you a referral - "Great! Who is the person? Can I have their phone and email? Why do you think they may be interested?" You'll probably be surprised at how many people will give you referrals when it comes to putting together USANA RESET groups. Get the person's contact details and
Personal Interest - Great. Ask questions, like: “What are you looking to achieve? What have you tried in the past? What are your goals?” You need to find out exactly what they are looking to achieve.
USANA RESET and Nutrimeal MM: Navigation and Resources
