Our book has been released in paperwork and Kindle in next few days and there are more versions to come in the next couple of weeks. The point is that this isn’t just a book release; it’s a full marketing method.
Now, before I can continue, notice I keep saying "the book" and I don't use it's name. It's because I don't want this training article popping up on Google when people search for the book title. Why? Because I want the book to stand on it's own without any mention of USANA. The complete marketing process is built around naturally letting the person get to where you are mentally and emotionally in understanding why USANA is a great vehicle to get the lifestyle they want. Besides, network marketing and USANA isn't for everyone and maybe the book still can help them without shoving USANA down their throat. It's just smart marketing and respect for our potential prospects. Let's let them come to their own conclusions while we use the book to point them in the right direction. Hopefully that makes sense to you.
You will want to start use this training blog post / video and the book as a tool to throw momentum into your USANA business even if you have contacts that you have already approached with USANA. It doesn’t matter who the contact is; there is probably something in the marketing method that will help you approach them.
Going into the holidays, you are going to be in contact with a ton of people that are going to say things that make it appropriate to use the book as a road to USANA. You can get momentum I have been talking about.
So, now what do you do in the first couple of months of this book release?
Step 1: Buy the book and read it.
Step 2: Setup an account in Integritas Group (Free Entry Level, Training Level, Business Builder, or Personal Branding). You got to have one of these to use the marketing method and the book. Go to http://www.integritas-group.com/join
Step 3: Make a list of everyone that would benefit from this book or marketing method. Maybe they won’t read the book, but when you read the marketing method, you will understand what to do with those people who don’t read a lot.
Step 4: Make a weekly goal the number of people you will approach with the book and/or the concepts (if you decide to use alternative methods discussed in the marketing methods.
Step 5: Get involved. Write a review on Amazon.com, post some comments on the book’s Facebook page, and share your progress for the week on our Integritas Group Facebook page. Example: “I approached 5 people last week and 4 people have agreed to read the book and I followed up with several people from the last week and they are reading the book as we speak..”
If you’re business isn’t moving slower than you would like, then use this marketing method to it’s full potential. Don’t talk about it. Don’t read the book and marketing method and say “that’s great” and then not do anything. Get out there and complete all five steps above. Get involved. The more you put into this; the more ALL of us will get out of it. If you aren’t going to do it for YOUR business, then do it for OUR businesses.
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