Our book has been released in paperwork and Kindle in next few days and there are more versions to come in the next couple of weeks. The point is that this isn’t just a book release; it’s a full marketing method.
Now, before I can continue, notice I keep saying "the book" and I don't use it's name. It's because I don't want this training article popping up on Google when people search for the book title. Why? Because I want the book to stand on it's own without any mention of USANA. The complete marketing process is built around naturally letting the person get to where you are mentally and emotionally in understanding why USANA is a great vehicle to get the lifestyle they want. Besides, network marketing and USANA isn't for everyone and maybe the book still can help them without shoving USANA down their throat. It's just smart marketing and respect for our potential prospects. Let's let them come to their own conclusions while we use the book to point them in the right direction. Hopefully that makes sense to you.
