Lead Generation: Why It's Important to Your USANA Business.

Lead generation can be the most important aspects of a growing USANA business. Actually, it’s required in any business. If you don’t have people that are interested in what you have, then you don’t have a business.  Common sense, right?  You would think it is, yet so many people fail to action on getting more people to speak with for their USANA business.


Lead generation is most productive in these ways:

1) Offline lead generation - These are people you know, run across, or referrals from others.

2) Online lead generation - These are people generated from specific marketing campaigns from your own website that is built around you. We all have a unique situation that we can market for product, service, or business. This is called personal branding.

3) Lead generation cooperatives - These are advanced marketing campaigns run by someone who is a genuine marketing expert and USANA leader.  These are great, because one person uses his or her expertise to generate leads for a group of people who buy “shares” into the campaign and then are given leads in equal amounts to the shares that they buy. By having people pool their money together, premium online advertising space can be purchased, which would normally be too expensive for an individual. For example, if you buy 10 shares and there are 100 shares in the cooperative, you would get 10% of the leads. So if the 100 shares generated 200 leads, you would get 20 leads.

USANA Lead Generation Training Tip: 5/2 Method

Have you ever heard someone you are speaking say something about USANA that made you think: "I think our product would be great for them" or "They need to build a USANA business?" Let us guess...you didn't say anything, because you didn't know what to say. You are missing the Develop step which is taught in our Integritas Group Communication training.

More importantly, have you ever thought: "I wish I had more people to speak with?" Yes, this is the age-old problem in USANA and network marketing. You don't have enough prospects, right? If you want to learn the 5/2 method, watch our training call below and then our Integritas Group Bootcamp and follow it. It will guide you down the path to 5/2 Method greatness.

Problem Solved: 5/2 Method

Generate USANA Leads with Facebook

Most of us who have Facebook spend part of our day reviewing the News Feed (AKA The Timeline) of our Facebook friends, because we all want to find out what is going on with our friends and family members. Have you thought of this timeline as a way to develop prospects for your USANA business?

Problem: How Facebook is used incorrectly...

USANA Lead Generation: What You Need To You Know

All the time USANA Associates ask, "How do I generate leads to build my USANA business online?"   There's no quick fix or overnight secret for generating USANA leads.

Before you dive into this article, you need to know that Jason Wells and I are full time USANA Associates with 10+ years experience.  This blog and video will talk about what we've done to generate USANA leads.

Do Not Purchasing Generic "Work From Home" Leads 

Purchasing leads from lead vendors seems like a good idea because you don't have to worry about marketing and within hours "highly qualified work from home leads" start flowing to you.  On the surface it sounds good, but in reality it will destroy your business!  There was a time when purchased leads were a good deal... you could actually sponsor people from them.  But that was years ago.