Identifying the "Vitamin Supplement" Personalities: Direct Example

The direct approach for finding out a person's "vitamin supplement" personality is easy to do.  So don't overcomplicate it!  Just because it's easy, doesn't mean it's not important.  Do not hand out the USANA HealthPak or Essentials until you get these questions answered!

Keep it Simple.  Keep it Direct.

We don't need to do anything fancy here!  Just ask a direct question, "Do you take supplements?" or something similar.  After you ask, pause and wait for the person to answer.

Outcome #1: "Yes, I Do Take Supplements?"

Here are some great questions to follow-up with:

• "What brand do you take?"
• "What's the #1 reason you take supplements?"
• "Why do you take [brand]?"
• "Do you feel a difference when you take supplements?"  This is a powerful question!  It usually gets a comment from them, "You're supposed to feel something...?"  That makes it a perfect time to talk about high quality vitamins (like USANA!)
• "Do you have a particular goal with taking supplements?"

Outcome #2: "No, I don't"

Here are some great questions to follow-up with:

• "Any particular reason why you don't?"
• "Have you ever taken supplements in the past?" 
• "Have you ever tried a pharmaceutical grade supplement?"  You'll usually get a response, "What's that?  Aren't all vitamins the same?"
• "When you took supplements, did you notice a difference?"

Good to Know Tips

• There's no perfect series of questions to ask... just ask questions!
• Don't interrogate people with a series of questions.  Stay normal and keep it conversational.
• Memorize these questions so you're prepared when someone says something to you.

USANA Essentials & HealthPak MM: Resources and Navigation

• Next post: Identifying the "Vitamin Supplement" Personalities: Observing & Listening Example
• Table of Contents: USANA Essentials and HealthPak: How to Sell and Market the USANA Nutritional Supplements
• Got Questions?  Ask 'em at Facebook.com/IntegritasGroup
• Download the scripts and manual in PDF format at Integritas-Group.com/HealthPak