USANA Customer Training: Refining Customer Short Endorsement (031)

A few days ago an IG team member and USANA Associate emailed in her customer endorsement for critique.  Watch the video for the full explanation and use the text below to see her script.  USANA leaders get prepared before they talk with people!

Short and Full Customer Endorsement from a USANA Associate:

Short Personal Endorsement
I market a product for people with joint aches and pains. A few years ago I had trouble with extreme joint pain in my knee and walked with a limp. But now I do not. Do you know anyone who has joint aches and pain?

Chris's Feedback: Great job on the short endorsement!  Be careful of using the "But Now I do not" as that could be a product claim

Full Personal Product Endorsement 
I market a product for people with joint aches and pains. When I was 14 years old I started experiencing extreme pain in my knee. I was taken to the Doctor to find out that I had a generational knee joint condition. I was put on a program that only allowed me to swim; I could not participate in any other exercise for one year. After this I still had the pain and limp and as a young person who loved to exercise and dance I pressed on and just put up with the condition. At 19 years of age I had to have knee surgery. Afterwards, I was told that I could exercise, dance and do whatever I wanted and all should be okay. However, I still had the pain and limp. Years later I twisted my knee causing more pain and swelling. I continued on with the pain, limp and now a swelling that did not completely go away. This condition kept getting worse until several years later I experienced shooting pain up and down my leg. I went to the Doctor and received a rather gloomy report. This report pointed to knee replacement surgery. The Doctor suggested before having surgery I might want to try taking glucosamine and chondroitin. He stated that some people said it helped them while, he also stated that there has been no medical proof that promotes any such claim. I definitely went with the suggestion. I tried several brands of glucosamine and chondroitin yet none seemed to help or make a difference and after a while I decided to quit taking them. Several months later I was introduced to another product for joint aches and pains and decided to try it. After taking the product for several months and being in an exercise program I have no pain to minimal pain in my knee.  I decided to market the product to help those with joint aches and pains. Do you know anyone who has joint aches and pains?

Chris's Feedback:

• Great story & good emotion - but shorten it up.  Needs to be more concise
• Drop I have no pain to minimal pain in my knee.  and rather say what you can do (dance again, feel like I'm 15, more active) - no product claim then!
• Remember the short endorsement feeds into the full endorsement.  Ask a different question at the end of the full endorsement.  Perhaps, "Have you ever taken a glucosamine product?"
• Make these minor updates and then record a video (put the free USANA iPad to good use!) of you saying this.  

USANA Resources

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