You've heard the saying, "The Fortune is in the follow-up." It's much easier said then done, though.
One of our team members, George Fox has sponsored three USANA Associates (with another person joining soon) from a USANA lead coop we did in 2009. Yes, four years ago!
These new Associates joined USANA in 2012 and 2013, many years after George first connected with them.
His secret? Follow-up!
Some of you reading this post have leads from that same USANA lead co-op. How many USANA Associates and PC's have you missed out on because you didn't do proper follow-up with the good people?
That should be a gut check right there for many of you.
It's impossible to know how many people you could have sponsored if you did proper follow-up. Don't spend more then a few minutes beating yourself up and dwelling on the past. Rather, put that focus towards implementing proper follow-up now and every week going forward:
We got a question today from an Integritas Group member that we wanted to discuss. The question was "When Do I Use Generic Prospecting Tools vs. USANA-Specific Prospecting Tools?"
This is a really great question, because this USANA associate is thinking about her prospects and what works best in different situations.
I am not going into detail here on each, because the question asked by this person is in relation to what she knows on the Communication training. To understand that training more, you can take the course.
Generic Tool v. USANA Tool
A generic tool would something like Robert Kiyosaki's, The Perfect Business. A specific tool would be any USANA video that explains USANA as a business. For product, a generic tool would be leading with a health recommendation from Sanoviv's website for something like Allergies and a USANA tool would be flyer discussing USANA's products.
How The Tools Work with the Communication Process & Steps
You connect with a prospect, you form a relationship, you get their name and contact details. As you build a relationship with them, they say something business focused like "I am sick of my commute..I wish I could do something else..." or "My allergies are killing me right now..."
Most USANA associates launch right into discussing USANA and provide a USANA tool. What makes me sense is to "bridge the gap" between what they said and USANA. A generic prospecting tool can do that.
You could give them the Robert Kiyosaki video and let them know that the video could show them some concepts that could get them out of that commute and get them doing something else.
You could give the person with allergies a report from Sanoviv discussing allergies and the affect that good nutrition including supplementation can have on supporting the body's immune system in dealing with the stuff in the air.
Generic Prospecting Tool + Develop Step = Hot Prospect
If you develop the person, they express something that fits USANA, either product or business, you use the right generic tool in connection with the techniques in the Develop step of the Communication training in Integritas Group, you will have a prospect that is HOT and ready to Introduce USANA.
What Next?
It's time to Introduce USANA, so that is where a USANA-specific tool can be very helpful.
Integritas Group Custom Websites
Many Integritas Group members build custom websites, so they have a "generic tool" to bridge the gap between what the prospect says and introducing USANA.
In Conclusion
Hopefully, this article eliminates some of the confusion on when to use a USANA tool and a generic tool. I hope this removes one more obstacle towards your Road To Gold.
As Chris and I have built a name for ourselves in USANA and in the network marketing industry, people have sought us out as leaders. We have a had a lot of people decide that USANA was the company that they wanted to build. A lot of these people do research on which team that is most appropriate for them before they join USANA. This is what has created this scenario where people have sought us out.
We have many websites in USANA and Integritas Group that mention us, but those websites are not designed to promote us. Some are designed to promote USANA and it's products while others are designed to promote our team, Integritas Group. Many people outside of our downline use Integritas Group, it's not an appropriate place to promote ourselves.
Therefore, we needed a website that we could discuss our qualities and advantages as USANA leaders, so people could decide..."Are these the right leaders for me?"
This is why we created our website Integritas Group Founders. As usual, we used the very same technology that our downline and all other people in Integritas Group use to setup this custom website.
Once we had the custom website template setup, we used our "Hub" to fill in the content on the website. Our Hub is a feature that is part of the Personal Branding level of our Integritas Group system.
