"How Much is the USANA HealthPak (or Essentials?)"
“It costs what a lot of people spend on a drink at Starbucks or happy hour on a daily basis. It’s only about $4 a day ($110/28 = $3.90). I realized how important my health is and that this is one of the easiest things I can do for it.
“You want to try a month’s worth and see how it works for you?”
(Pause, wait for their response)
"The USANA Essentials/HealthPak Seem Expensive..."
“Compared to what?”
Pause. That comment is usually a knee jerk response with no “logic behind it.” Once people try to explain, they realize it makes no sense.
“I realized that I spend $5 on a lot of things that don’t do anything for my health. Things like coffee out, cocktails out, fast food and vending machines. What does more for our health - Starbucks or high quality supplements?”
You’re trying to figure out if they really don’t have the budget for it or if it’s a silly price objection.
"The Essentials/HealthPak is Not within My Budget..."
Some people don’t have the budget or simply to big of sticker shock If a person has never purchased any supplement in the past, this can seem “very expensive.”
Your mission is to get them on something, even a 1/2 a HealthPak,
“Ok. What’s in your budget?” Many people will say $50 a month.
“Well something is better then nothing. Even half a HealthPak a day is far better then a dose of most other products out there. Get a month’s supply, but only take one packet a day, rather then both. How does that sound?”
Most people will go for that. Remember. you’re developing a long term loyal customer - One step at a time!
Remember That Something is Better Than Nothing
Do your best to get them on anything! Getting them on any product or combination that meets their budget is a step in the right direction for their health and your business!
USANA Essentials & HealthPak MM: Resources and Navigation
- Next post: USANA Questions & Answers: Be Prepared (Additional USANA Questions)
- Table of Contents: USANA Essentials and HealthPak: How to Sell and Market the USANA Nutritional Supplements
- Got Questions? Ask 'em at Facebook.com/IntegritasGroup
- Download the scripts and manual in PDF format at Integritas-Group.com/HealthPak
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