USANA Customer Acquisition: Focus on the Benefits

People buy products for the benefits that they receive from them.  The USANA products are no different!  Customers and Associates buy them to help them achieve their health goals.  Focus on the benefit with the people who are sampling the HealthPak or Essentials.

Focus on the Benefits with the USANA HealthPak

On or near the final day of the 7 day HealthPak Sample, you want to move the conversation towards the person becoming a customer.  Some people will ask you about getting the products before you bring it up.  Use this same information.  

Remember to focus on the benefits that people are feeling or wanting to get!

Start by asking questions:

• "What do you like about the HealthPak or Essentials"
• "How do you feel on the products?"
• "Have you noticed any differences in your energy/sleeping/recovery?"
• By now, you should know something about the person... ask a related question!

Remember to engage by asking questions and sharing relevant information.  Focus on feelings and benefits, rather than facts.  People buy on emotion and back up their decision with facts.

ABC with USANA!

There’s a saying in sales and marketing, “ABC - Always Be Closing.”  Remember that.  

You’re always moving the person towards the desired action for both parties; getting them on the USANA products for better health and you growing your business.

USANA Essentials & HealthPak MM: Resources and Navigation

• Next post: USANA Customer Acquisition: Asking for the Sale
• Table of Contents: USANA Essentials and HealthPak: How to Sell and Market the USANA Nutritional Supplements
• Got Questions?  Ask 'em at Facebook.com/IntegritasGroup
• Download the scripts and manual in PDF format at Integritas-Group.com/HealthPak