Tuesday, April 16, 2013

USANA Marketing Case Study: Chris Lopez's Custom Website

Chris Lopez needed a website combined with a custom designed business card to hand to people when he was talking to them. In USANA, people often how important a website branded to you can be when you are developing a relationship in the Connect and Develop steps discussed in Communication Course.



So enter the idea for Chris having a website branded to him, "ChrisLopez.Me." This website has already yielded business to Chris and it wasn't even Chris who recommended the website!

Jason Wells was talking to a guy at his yoga studio that he practices yoga and applying the Connect and Develop steps discussed in their Communication Course and since the guy was more "in tune" to Chris in age and background, Jason was able to give the guy Chris's website.

This brings up an interesting point. Your downline could use your website or you could use your downline's website on a prospect by prospect basis. Maybe the person you meet (after conversation) doesn't fit your niche, but maybe it fits your downline's niche.

The idea is to get an army of downline members in your team personally branding themselves with a custom website, so you all can help each other as a team connect with more people and introduce USANA.

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