How Important Is Your Target Audience To Your USANA Business?
Tribe. Niche. Community. Target Audience. Brand. Whatever name you use, it comes down to the same meaning. It’s your customer base.
Why is it important to know your customer base? Most people make the mistake by offering their product or service as a “one size fits all” type of marketing. Not everyone will be interested in your product or service but the right audience will.
That’s the beginning step to successfully marketing your USANA business in Indonesia.
Who Are They?
Pinpoint exactly who your customer is.
- Age
- Gender
- Education Level
- Religion
- Language
- Culture
Analyzing your target audience will help you discover information. By doing this, you will make a connection which will establish common ground between you and your customer.
As part of our USANA team, the main priority is helping you figure out who your target audience is and coming up with a custom marketing plan to make that connection.
What Is The Best Way To Connect With Them?
After you have identified your audience, then you need to find out how to reach out to them. Using your customized marketing plan, you now have an effective way to talk and present your USANA business to people.
Direct Contact
- Cultural Club
- Social Gatherings
- Gyms
- Sports
Indirect Contact
- Blogs
- Newsletters
- Skype
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| Click here to see an enlarged version of this graph. |
#1 Countries In Social Network Popularity For 2015
Facebook - Philippines
YouTube - Mexico
Twitter - Indonesia
Google+ - Indonesia
Looking at the chart, you can see that Indonesia ranks the highest for using Twitter and Google+. You can find out what other social media sites your target audience is using, what trends are being following as well as their interests.
Both Twitter and Google+ are great ways to promote your blog content, get instant feedback and keep up with the latest trends in Indonesia.
How Can Your USANA Business Benefit Your Target Audience?
Find out what your audience’s wants, needs, frustrations and problems are? How will USANA products make their lives easier or better? By knowing who they are, you can begin to build a bridge to earn their trust and walk them through the benefits.
Defining the market is the hard part. Now that you know who you are targeting, it will allow you to focus on a certain piece of the target audience and make it uniquely yours.
With USANA opening the Indonesia market, you can build the business you never thought you could have with The IG Unit.
About the Author
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