USANA Prospecting Question: Is this one of those pyramids?

I got an interesting scenario from someone in one of our Road To Gold groups a couple of days ago. She has access to Chris and I in between coaching calls by being a part of the Road To Gold group. As you probably know, USANA is opening a new market in Colombia, so many people are trying to establish contacts in that market before it opens next week.

She had a couple of contacts and she asked us how to contact them.  I told her to simply get referrals from them.  Don't prospect them in the business.  So, she emailed them on Facebook and told them that she has a business opportunity that can could be very lucrative that would benefit people who speak spanish especially if they are from Colombia.   Do they know anyone that would be interested in something like this?

They responded to her and said they would actually be interested.  Then followed that response up with another one that said: "If it's one of those pyramids, then I'm not interested."  She didn't know how to respond and asked us what she should do.

So, understand when people use the word "pyramid," they mean two things:

1) Pyramid meaning they think it's some illegal business.

2) Pyramid used as as synonym for network marketing or multi-level marketing.

Most people understand that USANA isn't an illegal business, so most people use the word "pyramid" to describe USANA. It's the only word in their vocabulary used to describe USANA and the type of business model it uses.

So, the first step is to determine which pyramid meaning they are thinking.  So you ask them: "When you say pyramid, what do you mean by that?"  You will get one of two answers:

1) Those illegal businesses that people try to do.

2) You know..those things were I get someone below me, then they get someone below them, and so on and so on.

If they say the first one, then you need to show them that USANA isn't illegal is publicly-traded on the NYSE, so they are going to be hard-pressed to say that what I do is illegal.  If you want to learn how to discuss the illegal or scam thing, you can refer to my blog I wrote entitled, "USANA Prospect Question: Is USANA a Scam?"

Also, if all you do is recruit, recruit, recruit and you don't get customers, then they may have a point even though we know USANA is legitimate.  You may want to go through our Personal Customer Endorsement course, so you build your business the right way and you are able to get customers.

The second thing is confirming that they are using pyramid (which usually means illegal or scam) as a word to describe USANA.  If that is the case, then why are they saying this?  That is the next step in the process.  

"You mean network marketing or multi-level marketing.  Is that someone you or someone you knew has done before?"  If they say "yes," then you need to have them tell their story on this.  It will typically center around what didn't work.  Ultimately, if someone did USANA before and isn't interested in doing it again, it's because they think it doesn't work for them.

If someone follows our training programs, then you will know how we do things and we can guarantee to you that 99% of people failed doing something completely different (and often the wrong way), and so the way I show people how what I have to offer is different is determining what went wrong and demonstrating how what we do is different and how anyone can have success if it's done the right way.  

One way to demonstrate your training is to use a system like Integritas Group which includes contact management, step-by-step training videos, and ability to generate leads for your USANA business.