USANA Marketing Case Study: Integritas Group Member, Vi Klassen

Vi Klassen, Integritas Group member wanted a website branded to a specific niche of people who are looking to start a business.

Before Vi found USANA, Vi had experience with small business and had some success and failure and what she learned from that experience as well as her time with USANA were key principles that she learned.  Had Vi known these principles when she ventured on the business road, she would have saved herself a lot of time and money.

Vi purchased a Custom Website from Integritas Group and has been staying "on task" with the required work for the website by staying accountable with our Road to Gold Focus Groups.

Vi wrote an eBook and is going to be generating leads with two strategies:

1) People will buy the eBook looking for information how to choose the right business.
2) People who aren't quite ready to buy can download a portion of the eBook for Free by providing their name, email address, and phone number.

Both of these strategies will generate qualified leads who are familiar with Vi, so when she contacts them the Connect step of the Communication training will be a lot easier.

Here is a sample of her website:

Now, our staff at Integritas Group did the design and setting up the website, but Vi wrote a lot of the content and wrote the eBook.

So find Vi on our Integritas Group Facebook and let her know you saw that she was featured in this article!